In November 2012, the company had 2 employees and hiring a third employee was being planned. The game gained visibility on the top lists of the most downloaded games on Android phone marketplaces such as Google Play, which consistently generated more downloads. During the first 12 months, the Hill Climb Racing game reached over 100 million downloads. One month after its Android launch, an iOS version of the game was also published. Other than that, the company spent hardly any money on paid user acquisition.
The new racing game gained visibility in an affordable way, when it was advertised to the users of the camera applications. The graphics for the game were made in Fingerroos's circle of acquaintances on a freelance basis, but he did the coding entirely on his own working on it 16 hours a day for a couple of months. The Hill Climb Racing game published in September 2012 was born out of testing physics. Fingersoft also published other camera applications that were downloaded tens of millions of times. The app quickly reached 10 million downloads. In February 2012 he published the Cartoon Camera app, which allowed users to edit their photos to look like sketches or drawings. The Rally 94 game could be played on his grandmother's old laptop. Fingerroos had come up with the company's name already at the age of 10, when developing his first game.
He established Fingersoft in 2012 together with his girlfriend and Teemu Närhi, who became the company's CEO. He worked alone and published new applications every couple of days to see if they would take off.
He made a bet with himself and started developing mobile applications for Android devices. In late 2011 Toni Fingerroos had to make a choice between job hunting and establishing his own business, since all funds reserved for the development of a new game for Sony PlayStation had been spent. It is best known for the mobile games Hill Climb Racing and Hill Climb Racing 2, which together have over 2 billion installations. Fingersoft is one of the most northern game studios in the world, located just 170km south of the Arctic Circle. Fingersoft is a Finnish video game developer based in Oulu.
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